The digital space has been my professional home for over 15 years. I aim to understand the people who are interacting with the products I work on so their experiences are useful, easy and delightful. To do that, I strive to uncover peoples needs, wants, motivations, pains & gains to craft AI powered strategies that exceed their expectations while maximizing business outcomes. Lately, my focus has been on the intersection of AI, inclusivity & ethical design.
Clients past and present include P&G, PetSmart, Symantec, Hallmark, Whirlpool, Maytag, Allstate, Altria, Purina, Nexium, Comcast, Alcon, Toyota Financial Services, Raytheon, RJ Reynolds, Discover Financial Services, Cox Communications, Publicis Sapient, Wella.
Work Experience:
Associate UX Director 2022 - 2024
Publicis Sapient https://www.publicissapient.com/
Defined, hired and built the UX practice within an 80+ person marketing team
Defined our target audience, led and executed remote user research, uncovered 3 distinct personas and user journeys to inform & anchor our Innovation Strategy
Partnered closely with marketing, strategy, analytics, creative & technical teams to craft a Marketing Innovation Strategy & Digital Experience Roadmap to drive lead gen growth, uncover AI powered innovation opportunities and refine operational efficiencies
Identified martech & gen-ai tools to drive digital experimentation & optimization of multi-disciplinary digital team processes
Managed a team of ux designers and researchers in understanding our users and the creation of Publicis Sapients global digital design system
Increased conversion by 4%, increased page views per visit by 3%, increased job applicant conversion by 2%
UX Director 2021 - 2022
iCrossing https://www.icrossing.com/
Led UX strategy for Wella Company and it’s global portfolio of brands
Managed a team of UX designers and researchers to define new user journeys across Wella brands digital platforms, with a focus on merging B2B & B2C commerce experiences along the way
Partnered closely with clients, strategy, analytics, creative, product & technical teams to define global 3 year digital transformation roadmap
UX Strategy Director 2018 - 2020
HAVAS https://havas.com/
Led user research, strategy, design, prototyping and optimization for web & app products
Partnered closely with client, account, analytics, creative, product managers & technical vendors
Led a team of UX researchers and designers
Led user research and journey mapping initiatives to help clients transition to adobe campaign and target CRM capabilities
Led UX strategy for new business pitches
Pitched & led the redesign of 2 NA CPG brand websites resulting in higher user engagement with content, higher database adds and higher coupon redemption
UX Strategy Director 2015 - 2018
FCB Chicago https://www.fcb.com/
Led strategy, design, prototyping and optimization of over 80 projects annually for Cox Communication web & mobile app products
Led strategy and research for Clorox.com North America redesign
Partnered closely with client, account, planning, analytics, creative & technical teams to gather data, perform user research and derive key insights to fuel design strategies & new opportunities for existing as well as incremental work
Led a team of UX designers & strategists
Led customer experience mapping & user research initiatives
Led UX strategy for new business pitches
Pitched a redesign of Cox.com which resulted in incremental work for the agency
Manager, Digital Strategy 2014 - 2015
Leo Burnett http://leoburnett.com/
Led the implementation of social, digital, and content strategies, motivating user participation to drive client goals and objectives for P&G beauty brands
Partnered closely with account, brand strategy, analytics, research, and creative teams to analyze behaviors and derive consumer insights
Pitched and implemented a global redesign of Olay.com which resulted in incremental work for the agency
Planned and performed usability research for Olay.com & their skin advisor mobile app
Senior UX Designer 2012 – 2014
Leo Burnett http://leoburnett.com/
Responsible for being the bridge between the brand and the user through user centered design methods for a variety of mobile apps, websites and social campaigns.
Uncovered insights into the behavior, motivations, context and goals of users
Crafted UX prototypes and UI design
Collaborated with client and agency teams including planning, strategy, creative, account, optimization, project management, business analysts, technologists and vendors from discovery through development
Managed junior UX designers & interns
UX Designer 2009 – 2012
Leo Burnett http://leoburnett.com/
Gathered insights that informed design & creative strategies
Worked closely with teams to think through complex experiences by creating prototypes and iterating them through team collaboration & user feedback
Crafted UX prototypes and UI design
Responsible for client presentations of UX & UI design, to provide clarity and approval, early in the design process
Interaction Designer 2006 - 2009
PetSmart https://www.petsmart.com/
Translated business goals, user goals and marketing objectives into digital creative collateral for PetSmart.com and it's micro-sites
Heuristic analysis
Competitive research
Prototyping
Worked closely with web analytics teams to quantify user behaviors and inform hypotheses for design research
Clients:
Allstate
P&G
Wella
Hallmark
Whirlpool
Maytag
Raytheon
Purina
Nexium
Symantec
Comcast
PetSmart
Altria
Cox Communications
Toyota Financial Services
Discover Card
Clorox
Publicis Sapient
Skills:
User Research
Usability testing for AI-driven interfaces
Stakeholder Interviews
Requirements Gathering
User Centered Design
Ethnography Research
Experience Mapping
Contextual Inquiry
Personas
Customer Journeys
Storyboarding
Interaction Design
Prototyping
Adobe GenStudio
Adobe Creative Suite
Figma