Bronze Cannes Lion for best use of social audience
The Idea
The team had a great insight: 78% of burglars use social media to find their next target, which led them to the beginning of a great idea. What if we used Mayhem to showcase how real this problem is by actually breaking into a couples home who "overshared" that they were attending the Sugarbowl?
The Case For Social Audience Participation
When we first reviewed the team's approach to the idea, I felt there was opportunity for more digital participation. It made sense to bring awareness to this problem through Mayhem’s already large social audience - 30,000+ twitter followers and 1,000,000+ Facebook friends and pitched a build on the idea:
Harness the power of Mayhems existing 1,030,000+ social audiences:
1. Use Chirpify to sell the oversharing couples items directly on twitter and Facebook
2. Utilize Mayhems social content management team to post items and comment in realtime
4. Drive to Facebook & Twitter form our TV Ads
